Advisory & Operations · F&B & Retail · Japan
Setting up is a step.
Lasting is a discipline.
We support F&B and retail brands in Japan, from the first idea to day-to-day operations.
The name
Dodai, n. [do.da.i]
1. Foundation.
2. The invisible but essential base that lets a structure stand.
The reality
Good projects don't fail on paper.
In Japan, an F&B or retail project rarely fails for lack of capital or concept. It fails for lack of execution: no local network, no documented processes, no self-running systems, no follow-through once the doors open.
It's not the concept that fails. It's the execution.
12
years in F&B and retail in Japan
02
engines: consulting & operator
100+
local partners across Japan
Structure
Two engines, one conviction.
Dodai Studio is built around two complementary engines, usable separately or together.
Studio Consulting
We turn an intention into a project you can execute in Japan. You keep control; we help you avoid the costly mistakes.
Explore Studio ConsultingStudio Operator
We take the controls of operations. You delegate, we operate, you track the results.
Explore Studio OperatorOur approach
The field before imported theory.
Too many brands land in Japan with playbooks that worked somewhere else. We have watched the same mistakes repeat for more than ten years: business plans translated word for word, concepts out of step with the local seasons, budgets that forget the Japanese lease deposit. We only advise on what we have done ourselves. We don't import recipes. We start from the field.
Formats
Three ways to entrust us with a mandate.
Mission
A precise, bounded need with a clear deliverable. A space to find, a menu to rework, a site to launch.
Project
End-to-end support, from study to opening.
Mandate
Operations or steering entrusted to us over the long term.
Who it's for
Whatever your starting point.
You have a concept and capital.
What you lack is the manual for the Japanese market: lease, licences, hiring, suppliers. We handle the machinery.
You already run several locations.
In France or elsewhere. You know your concept inside out; what you lack is the key to the Japanese market. We handle adaptation and setup.
You want to build a brand, not just open a storefront.
Identity, customer experience, attention to detail: we carry the same level of ambition as you.
You already have a business up and running.
To structure it, optimise it, take it to a new level, or just fix one precise issue. We pick up wherever you are.
Team
Complementary expertise, one standard.
Guillaume Dupérier
Operations & network
Twelve years in F&B and retail in Japan. Supplier sourcing, property negotiation, hiring, operational launch.
FR · EN · JP
Alexandre Gérard
Strategy, brand & systems
Go-to-market, brand identity, business planning, CRM, automation, data.
FR · EN · JP
Christopher Ravelonary
Partnerships & development
Financial structuring, business planning, partnerships, investor and institutional network.
FR · EN · JP
References
Brands that trust us.
- APÉRO
- L'Œil de Tokyo
- Y'all
- SOLA
- Maison Dodu
Details and results shared in conversation.
Contact
Let's talk.
A first 30-minute conversation, no strings attached. We listen to your project and tell you what makes sense.
Or directly
alexandre@dodai-studio.com
guillaume@dodai-studio.com